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Social Media – LINKEDIN TIPS

LinkedIn Tip #15

15. Invest your time (there is a payback): spend at least 15 minutes a week on LinkedIn but don’t overwork this social network. You are on a business network targeted to professionals: over-communicating can create too much noise and irritate your connections. Kris Bovay, http://www.more-for-small-business.com/ For more information on our Focused Networking Social Media-Face to…

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LinkedIn Tip #14

14. By adding Twitter to your LinkedIn profile you can choose whether or not to share articles, questions, and other discussions when you post on LinkedIn. Usually you should choose to share since it gives you additional social media exposure. Tips Written by: Kris Bovay, http://www.more-for-small-business.com/ For more information on our Focused Networking Social Media-Face…

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LinkedIn Tip #13

13. Use the Questions and Answers (under the More section) features to build your business profiles. You can conduct market research through simple survey-type questions. You can answer questions to be recognized as a subject matter expert or resource (providing you answer questions correctly and thoughtfully). Tips Written By: Kris Bovay, http://www.more-for-small-business.com/ For more information…

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LinkedIn Tip #12

12. Include your LinkedIn url in your email, mail, facebook, website, blog, business card, and where ever you use your name. You want your contacts to stay connected to you. You can customize your LinkedIn Url in the edit profile section by clicking on public profile – by choosing a custom url that includes your…

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LinkedIn Tip #11

11. Optimize your profile with keywords: these words or phrases should have high demand and low supply (you can use a tool called wordtracker.com – it offers a free 7 day trial). Focus your search engine optimization on the specialties and the summary section. Make sure to include your geographic location (Vancouver area, Canada) –…

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LinkedIn Tip #10

10. Focus on adding relevant connections: all of the work that you put into your LinkedIn account can impact your business positively. But make sure that you build your network with care – focus on building a long-term, ‘trusted’ network. Tips Written by: Kris Bovay, http://www.more-for-small-business.com/ For more information on our Focused Networking Social Media-Face…

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LinkedIn Tip #9

9. Companies or businesses can now feature products and services, add videos (from YouTube), and really do more business promotion than ever before. Write your business FAB (features, advantages, benefits) clearly and concise Tips written by: Kris Bovay, http://www.more-for-small-business.com/ For more information on our Focused Networking Social Media-Face to Face Networking call Donna Willon 604-328-2290…

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LinkedIn Tip #8

8. Use the Publications feature: Have you written an article or a white paper or a book? Provide a summary of the publication and a link to the publication. This feature can help promote your business, build your credibility and brand, and help you add more connections (and maybe even sell more copies of your…

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LinkedIn Tip #7

Using Groups: Join groups but make sure you participate at some level (many people join a group and never go back to the group): You can start a discussion by asking a question. You can follow a discussion. You can start your own group. Tips written by: Kris Bovay, http://www.more-for-small-business.com/ Check out this Web Site:…

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LinkedIn Tip #6

6. Not everyone has an event to promote but if you do use LinkedIn’s event features! Even if you are not the event planner or session leader, you can help promote the event (and that will create some activity and interest on your site too). You can also use the events category to view all…

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