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Taming the Business Card Monster

By Donna Willon | March 11, 2014

Taming the Business Card Monster Chances are good that you leave your local business networking events with a pocket, purse or briefcase full of business cards that you collected. If you are wanting to get a new briefcase visit While the temptation to leave those cards in a pile on your desk or in…

The What, Why and How of Tag Lines

By Donna Willon | March 4, 2014

The What, Why and How of Tag Lines Like your logo, your tag line is part of your brand or business identity. It is a one to two-line phrase that, crafted well, helps you stand out from your competition and in the minds of your customers and prospective customers. It communicates your company’s most important…


By Donna Willon | February 25, 2014

SHOWING UP ISN’T NETWORKING!! Have you ever attended a business networking event hoping to meet some new potential clients?      You bring lots of business cards + give them out during the event.  You go home thinking you’ve done your part to get some business.                                                                      WONDER WHY — no one contacts you! Because coming with business cards…

Things to Remember Regarding Networking

By Donna Willon | February 18, 2014

Things to Remember  Regarding Networking  Networking is considered to be one of the most cost-effective and productive marketing tools available.  The main ingredient is TIME It takes “time” to build relationships. More success is seen in “SMALL” circles whose main focus is you and your firm rather than the LARGER circles. Networking members, guests and…

Five Big Areas to Strengthening Your Networking Skills:

By Donna Willon | February 4, 2014

Five Big Areas to Strengthening Your Networking Skills: No matter how long you’ve been on the networking scene, you can benefit from a quick review of areas where you can improve your skills.  In fact, long-time networking types are the people who can get the most from this type of review.  It’s easy to become…


By Donna Willon | January 28, 2014

HOW TO ADD VALUE TO YOUR NETWORK Like many things in life, what you get out of a networking group depends on what you give to it.    Offer your local business network care and attention, and watch your referral stream grow.  Treat it like one more thing on your to-do list, and you’ll end up…

Know Yourself, Know Your Business

By Donna Willon | January 7, 2014

Know Yourself, Know Your Business If you’re a small business owner, you’ve probably done your homework.  You know what marketing’s about.  You know who your customer base is, and you know what’s a fair price for what you’re offering. In other words, you’ve probably done your homework on the business side.  But how much time…

How To Ready For Business In January

By Donna Willon | December 19, 2013

5 Steps To Starting A Networking Relationship   Five steps to starting a relationship: AGAIN = Doing it again and again until you accomplish what you want for OTHERS as well as yourself. Whether you are trying to build your business by face to face networking, webinars, or social media – here are some things…

The Importance of Your LinkedIn Profile

By Donna Willon | December 5, 2013

The Importance of Your LinkedIn Profile: Your Profile – This is an area that people In a lot of cases are not putting a lot of time or energy into? This can affect how much people pay attention to you, want to connect with you and/or build a relationship with you. If you don’t have…

Finding the Ideal Client

By Donna Willon | November 26, 2013

Not all clients are created equal. Some are easily worth the cost of doing business. Some might actually be more of a liability than an asset. By being specific about the clients you want, you can help your network help you in finding the right connections.